In the latest episode of the ‘Bad For The Community’ podcast, guest Jay Where’s Nasty dropped some crucial advice that all creatives and entrepreneurs should take to heart: ‘own your audience data’.
During the episode, Nasty emphasized how essential it is for creators to establish direct access to their consumers, especially in today’s landscape where social media algorithms dictate how much of your content is seen by your followers. Platforms like Instagram and TikTok, while useful for growth, limit engagement with posts, meaning even large followings don’t guarantee visibility.
Nasty, along with the podcast crew, laid out a strategy for creators to bypass these limitations by building their own email and text lists. This way, they can communicate directly with their audience without relying on social media gatekeepers. The benefits? Direct access, personalized communication, and the ability to make data-driven decisions.
“Owning your data is the key to taking control of your creative journey,” Nasty said, noting that it gives creators the power to make informed business decisions and foster stronger connections with their fanbase.
In an age where algorithms can make or break your reach, Nasty’s advice resonates as a wake-up call for creators looking to secure their success long-term.
