In this Club Ambition clip, SOUND and the crew tackled how Shannon Sharpe accidentally went viral after an Instagram Live incident where he was heard having sex with a woman named “Michelle.” The live stream caused a stir on the internet, leading to confusion as people speculated about who “Michelle” was, with some mistakenly identifying the wrong person. The crew highlighted that Sharpe later addressed the situation on his podcast, explaining that the live broadcast happened by mistake when he threw his phone on the bed during the act. Skepticism surrounded his explanation, with many questioning how one could accidentally go live on Instagram.
Going further, the crew mentioned that Sharpe quickly capitalized on the situation, gaining millions of views on his YouTube episodes, where celebrities like Snoop Dogg called in to roast him. He released controversial merchandise referencing the incident, including shirts with the name “Michelle” and slogans like “Night Clap.” The merch drew backlash for being distasteful, especially including the woman’s name. They mentioned that despite the controversy, Sharpe secured a sponsorship deal with Viagra, claiming he took the pill during the incident. Some speculated that the entire event was orchestrated to boost his podcast and NFL season rollout.
The internet’s response was a mix of humor and criticism, as Sharpe turned the viral moment into a business opportunity. However, questions arose about the involvement of the woman, Michelle, and whether Sharpe’s actions aligned with his public persona.
