Universal Music Group (UMG) and Amazon Music have strengthened their global partnership to focus on innovation, exclusive content, and artist-centric principles. This expanded relationship seeks to enhance the connection between artists and fans while addressing issues such as fraud and the misuse of artificial intelligence in music.
The partnership will include joint efforts to explore new opportunities in areas like audio and visual programming, livestreamed content, and audiobooks. Both companies will work to develop tools and features that prioritize the needs of artists, ensuring their work is represented authentically and helping them achieve their commercial goals.
UMG Chairman & CEO Sir Lucian Grainge highlighted the significance of this collaboration in advancing shared goals through product innovation and growth in streaming services. Similarly, Steve Boom, Vice President of Audio, Twitch, and Games at Amazon, emphasized the importance of creating meaningful ways for artists to connect with fans while protecting the rights of creators, songwriters, and publishers.
This partnership reflects a commitment to supporting human artistry and fostering an environment that promotes fair and transparent practices in the music streaming industry.
