Travis Cullen’s story is one of resilience, redemption, and advocacy. The Minnesota native, who once served eight years in federal prison for cannabis distribution, joined host B. Luke on The Bounce Back podcast to discuss his journey from incarceration to activism. Now a successful entrepreneur in the legal cannabis industry, Cullen is fighting for those still behind bars for the very thing that’s become a booming business.
From Juvenile Detention to Federal Prison
Cullen’s path into the criminal justice system started young. Growing up in St. Louis Park, Minnesota, he struggled in school, was placed in special education for behavioral issues, and found solace in cannabis at just 12 years old—believing it helped with undiagnosed ADHD. By 15, he was already dealing marijuana, leading to juvenile detention.
Despite run-ins with the law, he kept moving deeper into the cannabis trade, sourcing product from California and Canada while simultaneously running a restaurant. But at 21, a federal sting operation changed everything. A failed 700-pound marijuana deal led to his arrest, and with a co-conspirator turning witness, Cullen was sentenced to 111 months in prison—despite being a first-time offender.
A Shift in Perspective & A New Mission
During his time in federal prison, Cullen took part in a drug rehabilitation program, studied electrical work, and worked in maintenance. Though he initially distanced himself from the cannabis industry after his 2013 release, Minnesota’s legalization in 2021 reignited his passion—not just for business, but for justice.
He now runs a cannabis business selling THC products, including his signature Freedom Soda, which is sold in over 500 stores. But more than that, he’s become a vocal advocate for cannabis reform, fighting for the release of individuals still serving time for marijuana-related offenses.
Fighting for Justice & Supporting Those Left Behind
Cullen is actively pushing for clemency for cannabis prisoners, often highlighting cases like Edwin Rubis, who received a 40-year sentence. He organizes events such as Craig Cecil Day of Unity on April 17th, bringing attention to those still incarcerated. Through his business, he generates funds to help former prisoners like Valerie Flores rebuild their lives.
His activism extends beyond legal battles—he’s also committed to creating opportunities for formerly incarcerated individuals, believing they deserve a second chance. “Don’t give up, and don’t let anyone tell you that you don’t belong,” he emphasized.
Looking Ahead: Expanding Freedom Soda & Amplifying the Movement
With Freedom Soda gaining traction and his advocacy work growing, Cullen’s next goal is to take his brand nationwide while continuing to fight for those left behind in the war on drugs. He remains critical of a legal system that still punishes individuals for cannabis while corporations profit.
