TikTok has expanded its artist analytics platform, TikTok for Artists, to 26 countries including the US, UK, Germany, France, Canada, and Mexico. Previously, the platform was in beta and available only in five markets. The tool offers daily data on song performance, engagement, and follower demographics.
Artists can track user-generated content and use a Pre-Release campaign feature to promote upcoming albums. Fans can save albums to Spotify or Apple Music before release. Access requires a certified TikTok Artist Account, which can be shared with teams and labels.
TikTok designed the platform to help artists understand their audience and improve engagement. Artists like Jordan Adetunji and Cyril Riley use it regularly to plan campaigns and monitor performance.
This launch supports TikTok’s ongoing efforts to assist musicians, alongside promotional campaigns for artists such as Miley Cyrus, BTS, and Taylor Swift. Meanwhile, TikTok’s US operations remain uncertain due to government requirements for ByteDance to divest its US business by June 19.
