The discussion on this episode of ‘The Need To Know’ podcast revolves around the challenges and uncertainties within OVO Sound, particularly with its artists like PartyNextDoor, Roy Woods, and Division, who have faced an unpredictable journey. Despite being under the OVO umbrella, some of these artists, like Division, are managed by other labels, like LVRN, raising questions about the label’s internal management and direction.
The conversation shifts to Drake, who is seen going through what the crew described as a “midlife crisis” or “rested development.” Hosts SaVon, Alex & Regi note his changing aesthetics, like his recent haircut, and his continued attachment to younger artists. There is a sense that Drake may be struggling with aging and identity, particularly as he enters his 40s, reflected in his music and public persona. Some believe he’s trying to maintain relevance by adopting the trends of younger artists, leading to a perception that he’s disconnected from his true self. This theme of aging gracefully is juxtaposed with how artists like Schoolboy Q are embracing their older years more openly, while Drake seems reluctant to fully acknowledge his maturity.
The crew also discusses the impact of his previous musical rivals, like Kendrick Lamar, on his sound and approach. There’s a sense that Drake’s music has shifted since his conflicts with Kendrick, with his style now feeling a bit out of sync with what fans expect from him as he gets older. Despite this, his music still resonates with fans, though there’s a sense that he’s not fully in touch with his own age or stage in life.
