As Father’s Day came to a close, The Museum TV wrapped up a bold public art moment in Egleston Square with the takedown of its community billboard project that read, “On Dead Dogs, Fathers Matter.” Positioned just steps from where many of the project’s collaborators grew up, the billboard served as a visual tribute to Black and Brown fatherhood, community presence, and cultural accountability in one of Boston’s most storied neighborhoods.
In a clip shared on Instagram, The Museum TV offered a deeper look into the meaning behind the message, with narration by its creator and host, Noble (@le_goolord). Produced in collaboration with @chilla1of1, @e_rich285, and @reignandshyne, the video reflects on the importance of holding space — both physically and emotionally — for fathers whose presence is often underrepresented or mischaracterized in the broader cultural narrative.
Located in Roxbury’s Egleston Square, the installation drew foot traffic, photo ops, and handwritten notes from passersby, with The Museum TV thanking the community for engaging with the project before its final day. The caption emphasized a belief in the power of real-world presence: “We’d love to see even more Black & Brown faces promoting themselves, not just on social media. The physical is still very much more effective in building community is our belief.”
The billboard was more than a marketing effort — it was a statement about legacy, location, and what it means to show up for your people. It aligns with The Museum TV’s broader mission of “Exhibiting The Culture’s Stories,” a tagline the platform has stood behind since its inception as a Boston-based video blog amplifying local voices.
While the billboard may be down, the message and the movement continues.
