On December 25, 2024, Tyler, The Creator dropped a surprise freestyle titled “THAT GUY” on YouTube, using Kendrick Lamar’s “hey now” beat from GNX. The freestyle came as a response to a fan’s request on X (formerly Twitter), made a month earlier. In the song, Tyler reflects on his successes over the past year, including his performances at the Pop Out: Ken & Friends concert and CHROMAKOPIA.