TDE’s Transition: Inside the Signing of SZA and the Expansion into R&B.

In this clip from his conversation on R&B Money, the President of TDE Punch, highlights how a successful West Coast hip-hop label made a strategic shift by signing R&B singer SZA, transitioning from a dominant rap label to a broader music label. He explains the label’s desire to expand its influence beyond hip-hop by signing a unique R&B artist with a distinctive approach, likening SZA’s songwriting style to that of an MC. He describes the organic process of discovering SZA at a Kendrick Lamar show and how she eventually became a major artist for the label. Punch also shares how he introduced her music to the rest of the team, leading to her signing and the label’s expansion into R&B.