In this episode of My Expert Opinion, Math Hoffa and his crew discussed the origins of hip-hop, focusing on its cultural beginnings in the Bronx. The conversation highlights how hip-hop wasn’t just limited to one ethnicity, noting figures like Cool Herc, a Jamaican, and Crazy Legs, who is of Spanish descent. The crew reflects on how it was more about the mix of people in the Bronx at the time, emphasizing the community-driven nature of hip-hop’s birth.
The conversation shifts to a personal narrative shared by Steve Rifkind about his family’s involvement in the hip-hop industry. He talks about his father and uncle’s contributions, feeling they were not given enough recognition, even though they intentionally kept a low profile. His father’s understated personality led to him not seeking attention, and the speaker reminisces about his father’s legacy while grappling with the challenges and misunderstandings that followed their involvement in the industry.
Steve Rifkind then shares a personal story about his son finding a picture of his father and ARA Franklin, sparking a sense of mystery about a potential rivalry between his father and Franklin. This leads to a deeper reflection on family history, especially in light of an alleged Grammy snub in 1974, which created tension within the family. He also discusses the secrecy and caution his family practiced, especially with conversations that were never had inside the house, fearing surveillance.
Steve Rifkind continues with a story about his own journey into the music business. He recalls a time when he was young, making good money in a marketing company and working with hip-hop records. Despite success, his father pushed him to pursue starting his own label, despite his initial reluctance. Steve shares how he eventually came to realize the business advantages of owning a record label, particularly the way record sales could generate ongoing revenue, something his father wisely explained to him.
After some back-and-forth, Steve eventually agrees to pursue the idea of starting a label, which led to the creation of Loud Records. He credits the success of Loud to his father’s guidance and influence, particularly in explaining the business side of things. The story includes a pivotal moment when his father arranged a meeting with an attorney, helping him navigate the process of launching the label, a move that ultimately led to his success in the music industry.
The episode wraps up with a discussion about the name “Loud Records” and how it came to be. Steve Rifkind recounts a meeting with Irving Azoff, a powerful figure in the music business, and reflects on how the label took off after signing major artists, thanks to the strategic business advice and support from his family. He also mentions some of the key figures and groups involved in his early success, such as Tone Loc, Young MC, and Brand Nubian, as well as the creation of memorable music under the label.
