In this Club Ambition clip, host SOUND analyzes the collaboration between Kendrick Lamar and SZA on their track “30 FOR 30”. He draws comparisons to famous dynamic duos like Michael Jordan and Scottie Pippen and predicts the song will help promote the duo’s upcoming tour. SOUND references Kendrick Lamar’s previous collaborations with SZA, highlighting his appearances on her album and the possibility of a deluxe album with more features, including a potential track with her.
He delves into the lyrics, focusing on Kendrick’s verse, which seems to make subliminal references to Drake. The line “do I let him bump his gums or get him whacked” suggests a potential threat, with Kendrick musing about whether to escalate the situation with Drake, implying that he could “take it to the max.” SOUND interprets this as Kendrick teasing his competition, Drake, and positioning himself as untouchable, as he also hints at victory over his rival.
SOUND then reflects on the song’s overall feel, expressing mixed opinions. He admits that while he likes the collaboration, he doesn’t think it’s their best work. He compares “30 FOR 30” to SZA and Kendrick’s earlier collaborations like “Luther” and “Gloria,” which he found superior. He also criticized the song’s production, stating that it feels too simple and doesn’t create an anthem-like vibe, especially when compared to the grandeur of some of their previous hits. SOUND further expresses disappointment that the track didn’t feel like a bold, stadium-worthy anthem that could have matched the excitement surrounding the tour.
SOUND also mentions the repetitive use of samples in the track and feels the song could have been more dynamic. He voiced the hope that the collaboration could have delivered something more anthemic or impactful, something with more widespread appeal, especially considering the context of a stadium tour. The song, while interesting, is seen as lacking the same timeless quality as previous tracks like “Luther.”
In the final segment, SOUND questions if he’s being too critical of the song. He acknowledges that his first listen might not have been fully fair, but promises to give the track another listen. He concludes by saying he will pay more attention to Kendrick Lamar’s verse and the possible subliminal shots at Drake. Overall, SOUND is unsure about the song’s lasting impact but remains intrigued enough to revisit it. He wrapped up by expressing that “30 for 30” wasn’t quite what they expected.
