Snoop Dogg will give the 2025 commencement speech at the University of Southern California’s Marshall School of Business, the university announced on March 25.
“I am deeply honored to join USC Marshall’s commencement in celebrating the remarkable achievements of these graduates,” the Long Beach rapper said in a statement. “Commencement is not just a milestone — it’s a launching point. It’s about stepping into your purpose, applying what you’ve learned, and making an impact that matters. I look forward to welcoming them into the next chapter of their journey as leaders, innovators, and changemakers.”
Snoop Dogg has been a longtime supporter of USC athletics, frequently attending USC football practices during coach Pete Carroll’s tenure in the early 2000s. More recently, he showed support for USC women’s basketball player Juju Watkins during a game against Notre Dame last fall.
The rapper previously spoke to USC Marshall students in December 2024 during The Entrepreneur as a Brand discussion with Albert Napoli, a senior lecturer of clinical entrepreneurship. The conversation was part of Napoli’s Feasibility Analysis class, where Snoop shared insights on branding and business strategy.
Snoop Dogg was also recognized with the 2024 Lloyd Greif Center for Entrepreneurial Studies Entrepreneur of the Year award. The honor, previously given to figures such as Apple co-founder Steve Jobs, Starbucks’ former CEO Howard Schultz, and Salesforce CEO Marc Benioff, highlights his achievements as a successful entrepreneur and cultural figure.
