The rap icon and pop culture fixture has been announced as the halftime performer for the Detroit Lions–Minnesota Vikings matchup on Dec. 25, part of Netflix’s inaugural NFL Christmas Gameday streaming event. The performance, officially titled “Snoop’s Holiday Halftime Party,” will take place in Minneapolis during the nationally streamed game.
According to Netflix, the halftime show will blend Snoop Dogg’s biggest hits with surprise guest appearances and festive elements, designed to deliver a celebratory moment for football fans tuning in on Christmas afternoon.
“NFL, Netflix and your uncle Snoop on Christmas Day?” Snoop said in a statement. “We’re servin’ up music, love and good vibes for the whole world to enjoy. That’s the kind of holiday magic Santa can’t fit in a bag.”
Netflix released a teaser video earlier this week to promote the performance, narrated by funk legend George Clinton. The clip featured Clinton delivering the line “bow wow wow, yippie yo yippie yay,” a lyric from his 1982 solo hit “Atomic Dog,” famously repurposed by Snoop throughout his career.
Once known primarily for his West Coast rap roots, Snoop Dogg has evolved into one of the most recognizable crossover figures in entertainment. In recent weeks alone, he has appeared as a judge on The Voice and provided narration for Monday Night Football, reinforcing his long-standing presence across music, sports, and television.
Snoop’s holiday credentials are equally established. Over the years, he has released multiple Christmas-themed projects, including “Santa Claus Goes Straight to the Ghetto,” the Christmas in Tha Dogghouse compilation, and the single “Doggy Dogg Christmas.”
Netflix’s Christmas Day NFL slate will feature two games. The Dallas Cowboys will face the Washington Commanders earlier in the day, with Kelly Clarkson performing before kickoff. The Lions-Vikings game follows at 1:30 p.m. PST, anchored by Snoop Dogg’s halftime performance.
The event marks a major moment for Netflix as it continues expanding into live sports and reinforces hip-hop’s growing presence on one of the league’s most visible stages.
