In his interview with Bootleg Kev, Snoop Dogg reflects on his impressive and varied career, emphasizing his role as a “closer” in everything he does. He credits his success to a combination of hard work, dedication, and respect for his craft, whether in music or business ventures. Snoop jokingly points out that while others, like Shaquille O’Neal, are close to his level, he has a knack for dominating side projects, often surpassing expectations.
The conversation then shifts to his early ventures in fashion, recalling his partnership with Tommy Hilfiger, which led to the creation of his own clothing line, Snoop Dogg Clothing. Snoop mentions how Kadada Jones (daughter of Quincy Jones) played a pivotal role in helping him establish the brand. Despite the early clothing designs being unconventional, Snoop reflects on how it all came together, and the clothing line became part of his expanding empire.
Snoop also discusses his pioneering efforts in the world of crypto and the metaverse. He talks about his deep involvement in digital spaces like NFTs and virtual real estate, revealing how he built relationships with creators, made collaborations, and used his fame to give exposure to these new platforms. He shares how his son’s encouragement helped him embrace these new digital realms, with a focus on giving back to the community rather than just making money. Snoop’s unique approach to the metaverse has cemented him as an early influencer, bringing music and virtual assets together in an organic way.
On the subject of new ventures, Snoop discusses his ongoing collaboration with Dr. Dre to launch a new drink, “Gin and Juice.” He explains how he manages the numerous projects that come his way, especially with his Death Row label now being prominently featured in various products, like Walmart t-shirts and Happy Dad drinks. To handle the increasing demands of his career, Snoop has built a larger, more professional team and is now working with top talent management from William Morris and Ari Emanuel. This setup allows him to focus on his creative pursuits while delegating operational responsibilities to experts in the field.
Throughout the interview, Snoop stresses the importance of surrounding himself with a skilled team, allowing him to stay at the forefront of both music and business. His continued drive and work ethic remain evident, even after decades in the industry.
