Sidney Baptista, founder of the lifestyle running brand PYNRS, has officially introduced the PYNRS Truck, a mobile hub created in collaboration with MoveNation. Announced via his Instagram, the launch aims to expand the traditional Boston Marathon weekend experience beyond its usual Back Bay focus.
“The wait is over! The PYNRS Truck has arrived!” Baptista wrote in his post, highlighting the new initiative designed to reach communities across the city. The activation, set to roll out this weekend, brings events and programming to neighborhoods that often sit outside the central marathon route.
Baptista’s announcement encouraged followers to check the full schedule of events through the link in his bio, asking, “Are you pulling up or what??” The PYNRS Truck will serve as a mobile experience center, offering a range of activities curated for runners and non-runners alike.
The project was brought to life with contributions from multiple creative and logistics teams. Baptista gave special recognition to MoveNation, the community-driven wellness organization, as well as B.L. Designs and Keyworthy Customs for their work on the truck’s wrap and buildout. The design of the truck was led by DCL 650, whose vision helped bring Baptista’s concept to the streets.
“LET’S GOOOOOO,” Baptista concluded, tapping into the energy and excitement that often surrounds Boston’s marathon weekend, while emphasizing the importance of making the experience more inclusive.
