In this fascinating episode of EYL podcast, hosts Rashad Bilal and Troy Millings chat with Sean Xavier Williams, the visionary behind the Detroit VS Everybody brand. Sean discusses his plans for expanding the brand beyond its signature “versus” theme into new sectors and spaces.
The conversation begins with Sean outlining their strategic approach, which includes Detroit VS Everybody, wholesale and licensing, and community goodwill projects. He details the brand’s evolution post-collaboration with Gucci, emphasizing their mission to represent Detroit’s authentic story and prevent misinterpretations. Sean also shares the brand’s impactful efforts in Africa, highlighting the economic disparities and their commitment to supporting local communities through initiatives like Africa VS Everybody, even though they aren’t a nonprofit.
Troy inquires about the brand’s involvement in health and social causes such as Everybody VS Diabetes and Everybody VS Breast Cancer. Sean discusses their partnerships with organizations like the American Cancer Society and African American Wellness, emphasizing their dedication to positive social impact.
The episode also covers the brand’s numerous trademarks, including Detroit VS Everybody and Everybody Love, illustrating their efforts to protect their unique identity while exploring various business niches. Sean explains their approach to licensing with both large and small businesses.
Sean talks about the brand’s presence at significant events like Invest Fest, where they aim to highlight their platform, experiences, and new projects, focusing on more than just merchandise. He stresses the importance of building business relationships and showcasing their progress and partnerships in Africa through events such as Afrochella and Afro Nation.
Tune in for an insightful discussion on branding, community-focused initiatives, and international business strategies. This episode offers valuable knowledge and inspiration for entrepreneurs and business enthusiasts alike.
