Sam’s Club shoppers can now find Vontélle Eyewear, a Black women-owned luxury eyewear brand, at 80 stores nationwide. The collection features culturally inspired, prescription-ready frames designed for diverse facial features, including wider nose bridges and higher cheekbones.
Founded in 2020 by Nancey Harris and Tracy Green, Vontélle combines fashion rooted in African, Caribbean, and Latin cultures with a focus on inclusive fit. The brand also supports underserved communities through vision care initiatives.
Through this partnership, Vontélle aims to bring its mission of representation and accessible luxury to more American shoppers. Sam’s Club welcomes the brand as a fit for its optical centers, emphasizing a commitment to products that reflect customers’ identities and values.
Vontélle’s collection includes unique designs and kids’ frames from collaborations with Nickelodeon, such as SpongeBob and Naevia’s Magic Glasses. Both co-founders express excitement about expanding their reach and continuing innovation in the eyewear industry.
