Rihanna’s beauty empire, Fenty Beauty, is branching out into haircare with the launch of a new line called Fenty Hair. The announcement came through a collaborative Instagram post between Fenty Beauty and Skin, featuring a short video highlighting the significance of hair for people of all backgrounds.
The caption on the post reads, “The rumors were true! @fentyhair is joining the Fenty family! Get ready, it’s coming on June 13th. We know you’ve all been waiting, so sign up through the link in bio to shop early before anyone else!”
Described as a “flexible line of products” suitable for all hair types, Fenty Hair seems like a natural progression for Rihanna’s brand, known for its inclusive range of beauty and skincare products. The singer’s own love of experimenting with different hairstyles is the inspiration behind this new venture.
In a separate caption on the video, Rihanna elaborates on her motivation for creating Fenty Hair: “A new chapter begins! Fenty Hair is here, and it’s time to finally have the haircare experience you’ve all been waiting for. As someone who constantly changes up my hair, I’ve worn pretty much every texture, color, and length imaginable, from weaves and braids to natural styles. That’s why I’m launching a versatile line of products that not only caters to all your hair desires, but each product is also formulated to strengthen and repair all hair types – that’s what we truly need! It’s time to have fun and achieve healthier hair with every style.”
The Fenty Hair website will officially launch on June 13th alongside the new product line. Fans can sign up now to get early access.
