In June, it was announced that Rihanna is the new face of Dior J’Adore, a classic fragrance. Charlize Theron, who had been the face of J’Adore campaigns for 20 years, now serves as the brand’s style and jewelry ambassador. Rihanna has officially stepped into Theron’s former role, debuting her first J’Adore advertisement yesterday (September 1).
The minute-long ad (watch it here) features all the hallmarks of a classic perfume commercial: opulent settings, seductive poses, surreal visuals, bold direct looks into the camera, and, of course, Rihanna’s trademark confidence.
Rihanna expressed in a statement, “Becoming the new face of J’Adore is both an honor and a mission. This fragrance, which I have known and cherished for so long, holds significant meaning for women. I am especially excited to embark on this journey, contributing my own world, story, roots, creativity, and sense of femininity.”
Véronique Courtois, CEO of Parfums Christian Dior, added, “Rihanna’s exceptional talent, boldness, and captivating beauty perfectly embody the vibrant, powerful Dior femininity that transcends generations. Her golden dream is set to be unique, echoing a fragrance that continues to shine for women.”
