Rihanna is front and center in Savage x Fenty’s Love Season Valentine’s Day campaign, taking on the role of “Aphrodite” for the brand’s latest collection.
In the campaign imagery, the singer and entrepreneur models pieces from the Valentine’s Day lineup, including lace sets and coordinated designs featuring rose-inspired details. All items from the Love Season collection are available exclusively through the Savage x Fenty V-Day Shop.
The campaign continues Rihanna’s annual Valentine’s Day tradition with Savage x Fenty, while the artist also balances family life with longtime partner A$AP Rocky. The couple welcomed their third child together last September and previously spent Valentine’s Day 2025 in Paris, where Rihanna shared that Rocky still writes her love letters.
Rihanna and Rocky share two sons, RZA and Riot Rose, along with their infant daughter.
Outside of fashion, Rihanna has also shown public support for Rocky’s growing film career. While attending the 35th Annual Gotham Film Awards in December, she told Extra that she was “truly proud” of her partner.
“Every time I see him on camera in a movie, I’m like, ‘What?’” she said. “I get amazed because I didn’t know he had it in him. But he’s such a great talent.”
