Rémy Martin has introduced the “This Is My City” program to provide financial support and mentorship to creative entrepreneurs in four major cities. The initiative includes $20,000 grants for emerging creatives from multicultural backgrounds who contribute to local culture and communities.
The program focuses on artists, designers, and entrepreneurs in Atlanta, Chicago, Detroit, and New York City. Each city is recognized through a limited-edition V.S.O.P bottle featuring local landmarks, sports teams, and cultural themes. Atlanta is highlighted as “the city pushing boundaries,” Chicago as “the home of lyrical legends,” Detroit for its “Motown and resilient beats,” and New York City as “the city that birthed hip hop.”
Applications for the microgrants opened on February 19, 2025, and will close on April 11, 2025. Applicants must be at least 21 years old and live in one of the four cities. The selection process will consider cultural impact, innovation, and authenticity. Those interested can apply through the Rémy Martin website or by scanning QR codes on the limited-edition bottles.
In addition to financial support, Rémy Martin will host local events in each city to recognize grant recipients and highlight the limited-edition bottles. The brand has also partnered with fashion designer Jon Stan to create exclusive merchandise for grant recipients and event attendees.
This program is part of Rémy Martin’s broader commitment to investing in culture and community. The limited-edition V.S.O.P bottles are available in stores across the four cities for a suggested retail price of $49.99. The company has indicated plans to expand the “This Is My City” program in summer 2025.
