Boston-based performance and lifestyle brand PYNRS has officially launched its first-ever footwear collaboration with Brooks, introducing the Hyperion Max 3 (HM3) as part of its Fall 2025 collection.
The launch event, held in Boston, brought together community members, athletes, and local creatives for an evening that reflected the brand’s roots in running culture and city pride. The celebration featured a “Spin The Block” run, a panel discussion, and social gathering, highlighting the shared values of movement, ownership, and collaboration that define the partnership.
“We didn’t just launch a shoe — we brought the city together,” the brand shared in its announcement.
The event took place at CNCPTS, where attendees had the chance to preview the new collection and purchase limited pairs of the HM3, which became available in-store during the launch. Guests included Boston figures and community leaders, with appearances by Jaylen Brown and N.O.R.E., who joined a conversation centered on ownership and creative leadership.
The atmosphere captured the intersection of sport, style, and culture that PYNRS continues to champion, reflecting a citywide energy rooted in community engagement and creative collaboration.
Limited pairs of the Brooks x PYNRS Hyperion Max 3 are available now in select stores, alongside the brand’s full Fall 2025 collection.
