Pusha T’s breakout hit, “Grindin’,” became a cultural phenomenon back in 2002, and now, he’s bringing the grind full circle with his own coffee company, Grindin. Set to launch next year, the strong black coffee is described as reflecting Pusha’s own taste and style. The brand’s name pays homage to his past while expanding into consumer goods.
For those attending Camp Flog Gnaw Carnival this weekend in LA, Grindin coffee will be available at Café Tropical from 7 AM to 11:30 AM, along with exclusive Grindin apparel created in collaboration with Carhartt WIP. The café has a historical connection to Pusha’s craft, as its former owners were allegedly involved in a cocaine smuggling operation.
Though Pusha T isn’t listed to perform at Camp Flog Gnaw, fans may still be in for a surprise appearance.