This week on Pour Minds, Lex P and Drea Nicole shift the conversation toward the science of healthy, thriving textured hair with Rooted Revivall founder Kendria Strong. While her plant-based, clinically driven brand has steadily gained attention online, the discussion goes deeper than product talk, offering an informed look at the structural realities of textured hair and the path that led Strong to create solutions tailored to it.
Strong shares how Rooted Revivall began as a response to a gap she witnessed throughout her 15-year career in beauty innovation: the lack of products designed to address breakage where textured hair is most vulnerable. After stepping away from the corporate beauty world due to burnout, she reassessed her purpose and returned with a clear mission rooted in science, accessibility, and a better understanding of textured hair. Her explanation of porosity, cuticle structure, and the molecular challenges of tightly coiled strands provides context for why breakage is so common and why many traditional products fall short.
During the episode, the hosts open up about their own hair concerns while Strong breaks down the fundamentals, how high and low porosity function, why shedding and breakage often get confused, and why consistency matters as much as the products themselves. Rooted Revivall’s formulas were developed over a year and a half with biochemists, using plant-based peptides and bioactives capable of penetrating the hair shaft and reinforcing it from within. Clinical testing with 60 women demonstrated up to 60% less breakage after the first wash, the kind of measurable result Strong says comes from blending clinical rigor with holistic principles.
She also highlights the fragility of textured hair and dispels the assumption that tightly coiled strands are naturally strong. Every bend in the curl pattern creates a vulnerable point, making textured hair more prone to breakage, especially in high-porosity types common among afro-descendant communities. For Strong, understanding that fragility reshapes how people should approach detangling, styling, protective looks, and scalp maintenance. She stresses the importance of washing even while wearing braids or sew-ins, recommending two- to four-week intervals to prevent buildup and root damage.
Strong outlines her preferred routine, detangling on damp or dry hair, avoiding manipulation when strands are fully soaked, and using a pre-shampoo peptide cleanser to soften and prep the cuticle. She warns against leaving conditioners in for extended periods and encourages washing more frequently when using heavy butters or oils that can clog the scalp. Her brand’s packaging, styled after vitamin bottles rather than traditional beauty pumps, reinforces her philosophy that hair health starts with nourishment and structural support.
Rooted Revivall launched its debut shampoo in July, and the upcoming conditioner arriving on Black Friday introduces cationic conditioning technology that smooths the cuticle, absorbs quickly, and rinses cleanly. The promotional rollout includes a free conditioner with the purchase of two shampoos, an offer aligned with the brand’s growing visibility.
Throughout the conversation, Strong returns to a central principle: better hair begins with understanding what makes your hair fragile or resilient, then committing to a regimen built around that knowledge. Genetics may set the blueprint, but consistent care determines long-term health. For Black women navigating an often confusing and contradictory haircare landscape, the mix of humor, transparency, and science on Pour Minds reinforces a familiar truth, when it comes to Black hair, you can always trust a Black woman.
