Post Malone, now serving as creative director of his eponymous label Austin Post, is set to debut his first runway show on September 1 in Paris. The presentation, titled “Season One,” marks the artist’s first major fashion venture beyond previous collaborations.
The musician has quietly sent invitations for the Paris event, which is scheduled during the evening of September 1, though additional details about the show have not been released. The debut follows Post Malone’s recent role as the face of SKIMS’ new menswear campaign, which featured him on horseback wearing a Western-style hat and Realtree camo prints.
While Post has previously worked on footwear collaborations with Crocs, Austin Post represents his first fully self-directed fashion initiative. Hosting the presentation in Paris, just ahead of Fashion Week, positions the label in a high-profile fashion context.
The aesthetic of Austin Post appears to reflect Post Malone’s musical style, combining Western motifs with streetwear and Hip-Hop influences. Observers are watching to see whether the collection will lean toward high-end luxury or continue the artist’s signature blend of rugged and contemporary design.
