PlaqueBoyMax, having already built an online presence for himself, has set his sights on the music industry. Earlier this week, the streamer revealed on X (formerly Twitter) that he is officially starting his own record label, an announcement that has already stirred excitement among fans and aspiring artists alike.
“I’m starting my own record label. Reply or quote tweet with a video submission of your music. Show your sh*t off,” he wrote. “Show me what you got. Do not send me a link, we’re not clicking no links. I’m going through tonight on stream. Finalists, tomorrow is for the try out, winners get flown out this weekend to make music live to make music on my stream In The Booth. Let’s get it.”
The call quickly gained traction online, with hundreds of submissions rolling in as hopefuls showcased everything from freestyles to music videos. For many, this is more than just a chance to connect with PlaqueBoyMax, it’s an opportunity to be seen and heard on a much larger stage. His promise to personally review each video on stream has turned the process into a rare platform where independent voices can cut through the noise of traditional industry gatekeeping.
PlaqueBoyMax clarified that he isn’t looking for polished links or overproduced files; instead, he wants raw, unfiltered talent. By urging fans to send in video clips only, he’s putting the spotlight squarely on creativity, originality, and performance, qualities that can sometimes get lost in an era of heavily curated content.
For many up-and-coming musicians, opportunities like this are few and far between. Breaking into the industry often requires industry connections, financial backing, or years of slow-building recognition.
By leveraging his platform, PlaqueBoyMax is effectively removing some of those barriers, opening the door for unsigned talent to step into a space where visibility can translate into real opportunity. While the long-term details of the label are still to be revealed, PlaqueBoyMax is betting on himself and on the power of community-driven discovery.
