Pharrell debuted a new collaboration between Don Toliver and BTS’ j-hope during Louis Vuitton’s Men’s Fall/Winter 2025 show in Paris on January 21. The track, titled “LV Bag,” was revealed as Pharrell, the creative director of menswear for Louis Vuitton, walked the runway alongside his frequent collaborator, Nigo.
The runway show was attended by several notable figures in music, including Don Toliver and j-hope, who were present in the audience. Other guests included artists like Travis Scott, Future, Skepta, and Clipse. A short preview of the track was shared during the event, generating excitement among fans and attendees.
Though it remains unclear where the song will be officially released, Don Toliver’s latest album, Hardstone Psycho, came out in June 2024. The album features collaborations with artists such as Future, Travis Scott, Kodak Black, and rising star Cash Cobain. The album, which carries a biker theme, also inspired a special event in Fortnite called “Hardstone,” an 8v8 turf war between rival biker gangs, featuring music from the album and new gameplay elements.
Meanwhile, Pharrell continues his busy year as a producer. In addition to his fashion work with Louis Vuitton, he recently collaborated with J. Cole on two unreleased tracks from the rapper’s debut album, Cole World: The Sideline Story. During a November episode of his career-reflecting audio series, J. Cole shared the tracks, offering insight into their creation. Although neither track made the final cut for Cole’s debut, the collaboration showcased Pharrell’s ongoing influence in music production.
As the year progresses, it will be interesting to see where “LV Bag” lands and how Pharrell’s latest projects unfold, both in music and fashion.
