Pharrell has designed Louis Vuitton’s Pre-Fall 2025 menswear collection as a tribute to Miami, drawing on his deep connection to the city. The collection imagines a journey from Paris to Miami and reflects the tastes of the city’s luxury lifestyle. Pharrell’s presence in Miami includes opening Swan in 2018, buying a mansion in Coral Gables, launching The Goodtime Hotel in 2021, and establishing a Billionaire Boys Club flagship store in 2022. His familiarity with Miami informs the collection’s focus on coastal elegance and high-end leisurewear.
The line is divided into two sections: “Transit” and “Arrival.” “Transit” features tailored cruise-ready styles, such as windbreakers with Monogram Regatta prints, sporty driving jackets, and eveningwear with shawl collars. “Arrival” offers relaxed resort clothing including towel-textured robes, bowling shirts, and striped shorts, all with poolside motifs. Accessories include leather trunks trimmed in aged sfumato tan, nautical-themed Monogram Heritage prints, sailor berets, pearl-embellished caps, and jewelry inspired by ship ropes. Footwear updates are made to familiar LV models with vacation themes.
The collection reflects Pharrell’s perspective on Miami as a place of movement, relaxation, and luxury.
