Detroit’s own Nick Lavelle has worn many hats—literally and figuratively. From his days as a male exotic dancer to rocking tours with B2K, Ashanti, and Bow Wow, the multi-hyphenate artist sat down with Smooth on “Cook’N Up 215” to break down his unconventional rise in the music and entertainment industry.
From Stripping to Singing
Before stepping into the R&B world, Lavelle found himself in financial struggles. That’s when he turned to male dancing, a move he admits wasn’t planned but ultimately opened doors. The experience taught him performance skills, confidence, and, surprisingly, music marketing.
“I used to play my own records while I danced,” he revealed. This unique promotional tactic got his music in front of the right audience, including Trey Songz, who once told him he was “one record away” from blowing up.
The Business Mindset: Concerts, Scams & Industry Lessons
Beyond the stage, Lavelle is a business mastermind. His journey into music didn’t start with a label—he created his own opportunities.
- He threw his own concerts and parties in college, making $10,000 off his first event at 21.
- He would require DJs to play his songs multiple times per hour at his events.
- He critiques artists who don’t promote their own shows, calling out those who “miss money moves” due to lack of professionalism.
- He passed on an opportunity to manage Lil Uzi Vert in 2014 but still holds deep insights into the industry.
Lavelle believes many artists fail because they don’t understand the business side. “Labels fear artists who know their worth,” he explained, emphasizing the importance of multiple revenue streams.
Acting, Touring & Expanding His Brand
Music isn’t Lavelle’s only lane. He’s also an actor, starring in the hit Tubi movie “Homecoming” and its upcoming sequel, plus the series “Dirty D.” His entrepreneurial ventures extend to his brand “HOEL”, which traces back to his dancing days.
Looking ahead, Lavelle is gearing up for a 2025 tour, launching his podcast “Who Talk with Nick Lavelle,” and preparing for “Who Weekend” in Atlanta—a five-year anniversary event celebrating his success.
Final Takeaway: Hustle, Strategy & Longevity
Through every twist in his career—whether on the dance floor, in the studio, or on screen—Nick Lavelle has proven that success is about hustle and strategy. His biggest advice? “Be authentic, understand the business, and never wait for someone to give you an opportunity—create your own.”
