Meta has officially launched its new standalone app for Meta AI, powered by its latest Llama 4 language model. The rollout positions Meta in direct competition with OpenAI’s ChatGPT and comes with a range of features including a Discover feed and full-duplex voice interaction. The release follows Meta’s announcement that it will use public posts and comments from adult users in the EU to help train its AI systems.
The Discover feed introduces a social dimension to the app, showcasing how users interact with Meta AI by posting prompts and sharing generated content. According to Meta, the app is designed to offer a more natural and conversational experience while drawing on personal preferences and social data to improve the relevance of its responses. The full-duplex speech feature provides real-time voice interactions that can be toggled on or off, reflecting a push toward hands-free, fluid dialogue.
In addition to accessing the web for answers, Meta AI can also reference information users have shared on platforms like Facebook and Instagram. For users who link accounts through the Accounts Center, Meta AI can integrate that data to further tailor its responses. The app launch complements Meta’s broader effort to create an interconnected AI ecosystem spanning its social platforms, wearable AI glasses, and mobile experiences.
Meta’s entry into the AI app space arrives as the conversation around data use and privacy continues to grow. OpenAI has faced criticism for how it trains its models, including use of artistic content without consent. Meta’s approach—leveraging its existing social platforms for model training—has raised similar concerns, particularly regarding how public posts might be used. The company states that users will retain control over what personal data can be accessed by the AI.
With the launch of this app, Meta deepens its investment in AI by emphasizing a more personalized, socially integrated alternative to other large-language-model tools already on the market.
