On this episode of The Franchise Report, Rhode Island artist Luke Yetten returned to the show, embracing his status as a Franchise alumni. He caught up with hosts Franchise and Leticia, opening up about his evolving career, personal life, and new ventures in production.
Yetten revealed that while he’s been keeping a lower profile, he’s still actively working—just at his own pace. In addition to making meaningful industry connections, he’s also been focused on his personal life. He proudly shared that he’s now engaged and a father, marking a new chapter beyond music.
A seasoned rapper, Yetten has been diving deeper into production, spending more time crafting beats than writing bars. However, when he creates something that resonates, he still steps back into the booth. His upcoming album will feature entirely self-produced tracks, showcasing his dual talents.
Yetten’s journey into production traces back to a chance encounter at a boxing gym, where he met DJ Elid. After helping Elid build a studio, he began recording there, learning engineering skills that fueled his love for beat-making. Today, he boasts a catalog of over 2,000 beats, with around 200-300 deemed high quality.
Though he prefers to keep a low profile online, Yetten admitted to occasionally clapping back at critics. After an exchange where he fired back at someone questioning his flow, Franchise advised him to avoid engaging with negativity. Yetten agreed—on the condition that Franchise continued supporting his music.
Yetten has also been expanding his network within the Boston, Rhode Island, and Connecticut music scenes. He’s been sending beats to artists like Fego and D Gomes and recently linked up with Flames Malik to discuss potential collaborations. Additionally, he’s sold his first few beats in recent months, signaling growth in his production business.
Looking ahead, Yetten is considering taking on an artist to produce for. He mentioned working closely with Shakur, and hinted at collaborations with other rising talents. He also praised Albee Al, calling him one of the most humble and real artists he’s met in the industry.
