Louis Vuitton and Real Madrid have entered a multi-year partnership, bringing together the French luxury fashion house and one of the most well-known sports clubs in the world. As part of the agreement, Louis Vuitton will provide formal and travel wardrobes for Real Madrid’s football and men’s basketball teams. The clothing, designed by Pharrell Williams’ LV Men’s studio, includes tailored formalwear, travel outfits, and select casual ready-to-wear pieces.
The designs emphasize Louis Vuitton’s craftsmanship, with details such as beige Vachetta Natural cowhide labels and customized “RM” tags to reflect Real Madrid’s identity. While the outfits will not be sold to the public, fans can access similar personalization through Louis Vuitton’s Mon Monogram service, which is used to create the players’ luggage.
Before this partnership, Real Madrid had a formalwear agreement with Zegna beginning in 2022. The collaboration with Louis Vuitton had been speculated for over a year, especially after players were seen with LV products and Jude Bellingham was named a “Friend of the House” in 2024. This move continues Louis Vuitton’s growing interest in football, following past projects like the 2022 Ronaldo-Messi campaign and Pharrell’s football-themed menswear show in 2025.
