Kendrick Lamar’s Super Bowl LIX halftime performance not only drew widespread attention but also had a significant impact on sneaker sales. The Nike Air DT Max ’96 sneakers he wore onstage saw a sharp increase in demand, with online resales rising by 413% after the event, according to StockX.
The sneakers, originally designed for former athlete Deion Sanders, have been popular among collectors due to their unique design and association with sports history. Lamar’s choice of footwear, paired with flared Celine jeans and a custom leather jacket featuring the name of his media company, pgLang, further contributed to renewed interest in the shoes.
In addition to the commercial impact, the performance gained attention for an unexpected moment involving Zül-Qarnain Nantambu, who was either a dancer or an unplanned participant. During the show, he displayed a flag drawing attention to humanitarian issues in Gaza and Sudan. Following the event, Nantambu clarified that Lamar was not involved in his decision to display the flag, emphasizing that the act was his own and unrelated to the performance itself.
