Kendrick Lamar has reclaimed the top spot on the Billboard Hot 100 charts with “Not Like Us,” which returned to No. 1 this week following the release of its music video. This marks his longest-running chart-topper, having now spent two weeks at No. 1. The song saw considerable movement within the top ten since its release, being at number three last week and fluctuating between spots two and six over the past eight weeks. This indicates a sustained interest in the song, and it remains to be seen how long the hype will continue.
Some debate whether Kendrick Lamar and his team are “milking” the ongoing beef with Drake and the success of “Not Like Us.” However, it appears that many fans are simply enjoying the song. For instance, Kendrick’s supporter and fellow West Coaster Wack 100 discussed the music video, stating that more gang unity is needed in Los Angeles—a unity the video couldn’t achieve. Thus, while the moment is still fresh, there’s no immediate demand for more, nor is it likely to be forgotten soon.
Interestingly, “Not Like Us” might be gaining traction as an anti-Kendrick sentiment among some fans. This was evident when Lil Wayne sang the hook during a recent performance of the Drake collaboration “The Motto,” while seemingly holding his OVO pendant. Whether Weezy was trolling Kendrick or just having fun remains unclear, but conspiracy theories and hypothetical rap battles are rampant.
As we wait to see if “Not Like Us” will continue to top the charts or if this is its final stint at No. 1, it’s clear the track will remain popular. With Kendrick and Dave Free’s creative process for pgLang generating excitement, there’s anticipation for what comes next. So, let’s enjoy this West Coast hit and look forward to the surprises ahead.