Kendrick Lamar has been extremely busy in recent days, all with the goal of challenging Drake. Initially, he released “Euphoria” followed by “6:16 In LA,” which served as taunts aimed at the superstar. When Drake responded with “Family Matters,” Kendrick quickly countered with “Meet The Grahams,” a song that stood out as the most eerie and unsettling in their feud, thanks in part to The Alchemist’s production.
On Saturday, Kendrick further fueled the rivalry with “Not Like Us,” a West Coast anthem that has attracted attention for its controversial content. Remarkably, the track is breaking records on Spotify, surpassing the single-day streaming numbers of any other hip-hop song in American Spotify history. Previously, this record was held by Drake and Lil Baby for “Girls Want Girls.”
Kendrick’s diss tracks are performing exceptionally well on the charts, with “Euphoria” potentially becoming the biggest song globally next week—an impressive achievement given the usual reception of diss tracks. However, the intense competition between two major artists like Kendrick and Drake inevitably leads to such remarkable performances.