Kendrick Lamar has teamed up with fashion designer Willy Chavarria on a limited-edition collection to celebrate his Super Bowl LIX halftime performance. The collection includes a hoodie, t-shirt, gym shorts, and a bomber jacket, featuring an embroidered NFL patch, appliqués, and a quilted lining with a Japanese nylon shell.
Chavarria expressed his excitement about the collaboration, highlighting Kendrick’s impact on Black and brown communities and the importance of making the Super Bowl an annual cultural moment. He emphasized the thoughtful design process with Lamar’s pgLang team to ensure the collection reflected their shared vision.
The Kendrick Lamar x Willy Chavarria collection will be available starting Wednesday, January 29, through Lamar and Chavarria’s websites and the NFL Shop. Proceeds will support individuals and organizations affected by the Los Angeles fires.
