Rapper Kei has officially entered the cannabis space with the soft launch of her weed strain, Keiweifruit. The announcement was made Thursday (April 17) via her Instagram page, where she shared details about the new product in partnership with Prolific Cannabis.
The launch event is taking place at 116 Harvard Ave in Boston, MA, with doors open from 11 a.m. to 9 p.m. supporters and cannabis consumers alike are invited to stop by and be among the first to try the new strain.
The product rollout is part of a growing wave of artist-backed cannabis lines, timed to coincide with the high-traffic 4/20 celebrations across the country. Kei’s move into the industry reflects a broader trend of musicians leveraging their brands in the legal cannabis market.
