Justin Bieber has officially launched his new fashion brand SKYLRK, offering a first full look at the mysterious label through a series of Instagram posts on April 15. The posts featured a mix of sweatsuits, oversized sunglasses, beanies, and unnamed sneakers Bieber has quietly worn over the past year.
Bieber also revealed the debut drop — not clothing, but a series of logo icons — signaling the start of something broader. SKYLRK-branded sneakers had already drawn attention from fans in recent months, but Bieber’s recent posts confirm that the line will include eyewear, apparel, footwear, and more.
Throughout April, Bieber has continued to promote SKYLRK heavily, sharing what appears to be campaign photos and calling for fans to “play for team SKYLRK.” Hailey Bieber is also involved; she recently posted a photo of a black leather jacket with the caption, “Working on creating my favorite jacket of all time,” tagging SKYLRK without further explanation.
The brand’s official Instagram remains blank, just as it has since its creation in April 2022. Until now, details have only trickled out through sightings of Bieber wearing unreleased pieces and his recent posts.
SKYLRK’s style reflects Bieber’s evolving fashion under the guidance of new stylist Jenna Tyson, who began working with him in October 2024. Her influence blends Bieber’s preference for oversized looks with contemporary fashion labels like Willy Chavarria and 424. SKYLRK’s debut includes wrap tops, slouchy socks, and a bold palette of pinks, greens, yellows, and oranges.
Compared to DREW, Bieber’s existing streetwear line with Ryan Good, SKYLRK offers a more vivid and stylized aesthetic. While DREW now features muted tones and basics, SKYLRK stands out for its splashy, glossy design.
Despite the buzz around the clothing launch, many fans are still asking for new music — something Bieber hasn’t addressed, even as his fashion ventures expand.
