With the launch of a new frozen yogurt shop in his Massachusetts hometown of Northborough, Joyner Lucas has added another feather to his cap of business savvy.
The Source claims that Lucas is currently the owner of Oh Wow Frozen Yogurt and Smoothies. On July 23, he will film a music video at the shop to commemorate the opening of his new business.
The “I’m Not Racist” rapper’s new eatery offers a variety of delectable treats and drinks, including milk tea, smoothies, smoothie bowls, smoothies, frozen yogurt, and boba.
Joyner Lucas is active with other businesses besides Oh Wow Frozen Yogurt and Smoothies. In 2015, Lucas founded the music app startup Tully with the help of his manager and business partner Dhruv Joshi.
In 2022, Joyner Lucas discussed the advantages of independent musicians using Tully for their careers in an interview with Business Insider.
He argued at the time that “all independent artists should have an account on Tully because I think that it’s very useful.” “I believe that until they get it, they won’t realize how much they need it.
“I believe it complements what I’m attempting to accomplish since I already believe they ought to have a membership, period. But it simply gives you more motivation to want to do it. And I’m going to do a ton of stuff there, like even give artists a chance.