The first-ever event for So So Def will take place in the city where the imprint was established as part of Jermaine Dupri’s celebration of the label’s 30th anniversary this year.
On Thursday, July 20, the music mogul announced the two-day concert on Instagram, little under three months before the scheduled dates of October 7 and 8. Tickets are now on sale here starting at $125.
I’m having a So So Def Festival right here in the ATL on October 7 and 8, I don’t know if you heard or you didn’t, JD said. “We are honoring the label and productions of So So Def for 30 years. Lots of music! Lots much music. Additionally, I want this festival to be unique. Therefore, in all these events, they simply pair up these artists, but the music doesn’t mesh.
Anyway, Saturday night’s So So Def Festival will include only R&B, he continued. R&B record after R&B record after R&B record was all there was. We’re going to dance, sing, and drink. You’re going to have a great time.
“So, please get your fits and other stuff in order. This is what I’m telling you so that you can appear to be a part of the atmosphere. Anyway, you all are aware of what this is on Sunday night. We’re going to screw everything up. “So So Def Fest!”
