DJ Khaled recently paid tribute to the company by recreating their iconic “Jumpman” logo in honor of the release of their new Air Jordan collaboration.
The We The Best Boss posted a number of images from his trip to Paris, France, on Instagram on Tuesday (November 29), and one of the first videos features Khaled channeling the legendary Michael Jordan.
DJ Khaled is seen in the photo striking Michael Jackson’s iconic Jumpman posture in front of the Eiffel Tower by leaping into the air. Khaled sported his brand-new Nike Air Jordan 5 x DJ Khaled Crimson Bliss sneakers to complete the image.
Khaled captioned his photo, “PARIS AIR KHALED #WETHEBEST Swipe for More moments GOD DID.”
DJ Khaled connects with various folks in the photos that follow while out and about in Paris. One of them is rapper and fellow sneakerhead Fat Joe, who met Khaled in the evening and posed for a few pictures.
It was DJ Khaled’s first time visiting Paris, and he obviously liked every second of it because he videotaped the entire trip and even displayed the opulent suite he slept in for the brief one-day visit. Khaled’s next destination is Riyadh, Saudi Arabia, where he will continue to advertise his latest Air Jordan partnership.
On November 28, the DJ Khaled x Air Jordan 5 Crimson Bliss became available through the Nike SNKRS. The shoe features several variations of the Air Jordan 5, light cream accents along the midsole, and “Leche Blue” highlights on the nearby spikes, lining, and sockliner. “WE THE BEST” lettering is placed on top of the sneaker. The tongues’ undersides are likewise inscribed with the phrase “KEEP GOING.”
So far, the promotional campaign for DJ Khaled’s new shoe partnership has been successful. For an unique commercial featuring slow-motion dunks, including one from the Miami mogul on a lowered basket, Jadakiss was seen lacing Khaled with a few bars. This was one of the first pieces of content to be released.
DJ Khaled declared, “They ain’t believe in us, MJ did,” before handing the mic over to Jadakiss, who delivered a series of ferocious bars about the kicks.
“No matter what, all I ever knew was keep flowing/ Air Jordan 5 We The Best keep going/ Because they didn’t believe in him, only thing you see me in/ The colorway’s amazing, the leather’s premium,” he rapped on a sun-drenched basketball court while showing off his handles.
