Google is expanding the rollout of its Communities feature, first introduced at the Made on YouTube event in September 2024. The feature creates dedicated spaces on channels where creators and viewers can engage in discussions, share updates, and build connections, similar to Discord. Both creators and fans can post content, fostering interactive conversations.
YouTube has begun inviting creators to enable Communities, notifying them via email and a banner on their channel pages. Channel owners can activate the feature by selecting “Go to Community” and will have moderation controls, including the ability to remove disruptive users.
Currently available only on mobile, Google has not indicated whether a desktop version will follow. This update comes amid YouTube’s broader push for engagement, alongside recent additions like collaborative playlists, a Sleep Timer, and AI-suggested comments.
Despite competition, YouTube continues to perform well with users. It recently ranked second in customer satisfaction among major social platforms, scoring 77 in an ACSI poll, just behind TikTok’s 78, but ahead of Facebook and X.
