Together, Ludacris and Flo Milli are promoting Google’s most recent “Buying All Black” campaign.
The three-year-old project was introduced on Friday (November 18) as a remix of the after-Thanksgiving retail spree, turning Black Friday into a shoppable, interactive event.
The campaign’s video, which was directed by Charles Todd, features over 70 black-owned businesses and Flo Milli on an original Ludacris track.
“Throughout my career, I’ve been able to pursue many of my passions, but some of the work I’m most proud of are my business ventures: Disturbing Tha Peace Records, Karma’s World Entertainment, and The Ludacris Foundation,” Ludacris wrote in a blog post about the partnership. “I’ve always understood the importance of black-owned businesses and the impact they make on their communities, and I’m proud to support them.”
“Black-owned Friday” is an initiative created by Google in partnership with the U.S. Black Chambers, Inc., to celebrate and support black-owned businesses. They do this by turning Black Friday into Black-owned Friday. Now in its third year, I’m getting involved to encourage everyone to shop black-owned.
He continued: “This year we’re bringing those choices to life with an interactive music video that takes you through a day in the world of black-owned businesses. The video is shoppable and features me, Flo Milli, business owners, and more than 100 products from more than 70 black-owned businesses. You can decide where we go next by selecting different Google searches for black-owned businesses. Check it out and choose your journey at g.co/blackownedfriday.
In recent months, Luda has been on a quest to promote black-owned businesses. In October, he showed his support for black business owners by donning a brand-new set of gold grills that said, “Buy Black.”
He posted pictures of his grills on social media along with a vital message. The Atlanta rapper posted on Instagram, “Still Minding My Black Owned Business,” with Pusha T’s “If You Know You Know” playing in the background.
In September, Flo Milli, forging her own route to fame, released her eagerly awaited first album, You Still Here, Ho? The 2021 HipHopDX Rising Star made a reputation for herself outside of the music industry last December when she revealed her “Modern Opulence” capsule collection with Amazon Music. The collection was created in collaboration with Hypebeast by renowned designer Katie McIntyre.
“The designs I dreamed up with Katie McIntyre are out now,” Flo wrote on Instagram. “Find our limited edition Modern Opulence collection in The Showroom, presented by @AmazonMusic x @HYPEMAKER. Link in bio to get yours.”
