GloRilla has made history as the first person to serve as an ambassador for all four of Rihanna’s brands. On Tuesday (February 4), Savage x Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair announced their partnership with the Memphis rapper.
“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said. “Rihanna has always been an icon and inspiration, and being chosen to represent her vision is an honor. This season is all about confidence, boldness, and embracing your glow.”
The campaign, Glo Up Close, features the rapper showcasing Fenty’s latest products.
GloRilla is also preparing for The GLORIOUS Tour in support of her debut album, GLORIOUS. She announced the 22-date tour on January 30, revealing that Real Boston Richey and Queen Key will be joining her. The tour kicks off in Oklahoma City in March, with stops in Atlanta, New York City, St. Louis, and more before concluding in Memphis in April.
2025 is shaping up to be a big year for GloRilla, with the Fenty deal, the tour, and a performance on Saturday Night Live. Her momentum carries over from 2024, when she landed on multiple year-end lists, including TIME, which named her song “TGIF” the Best Song of the Year. Billboard also named her the hottest female rapper of 2024.
