Geneno, a key partner at the legendary Chophouze Studios, pulls back the curtain on his journey in the latest episode of the Concealed Media Podcast. From his early days as a college football quarterback to navigating street life and ultimately finding his purpose in music and personal growth, Geneno shares an unfiltered take on his experiences.
Before stepping into the music world, Geneno played quarterback at the college level. However, life took a turn, leading him down a path that merged street smarts with industry ambition. Determined to leave the past behind, he dedicated himself to self-improvement—running four miles daily as both a physical and emotional release.
Geneno’s connection to Chophouze dates back to 2008-2009, where he became a pivotal figure in its evolution. He recalls working with Gucci Mane, even securing a feature and witnessing a high-stakes exchange over a watch. Investing heavily in music and artist management, he learned firsthand the harsh realities of the business.
Beyond industry dealings, his relationship with Chophouze members, including Smiley and Jay, wasn’t without challenges. He opens up about financial and interpersonal tensions, hinting at personal investments that weren’t always reciprocated.
Losing both his grandmother and best friend in 2024 marked a turning point for Geneno. He describes himself as a “child of God” and remains committed to spiritual and mental well-being. Through all the industry chaos, he stays rooted in his truth, embracing honesty as his guiding principle.
Beyond personal experiences, Geneno critiques the music industry’s gatekeepers—calling out radio DJs and program directors who demand payment for airplay. He stresses the need for more organic support for up-and-coming artists.
As for what’s next, Geneno is doubling down on his brand, expanding into podcasting, and encouraging young entrepreneurs to prioritize self-investment and faith. Despite past conflicts, he continues to move forward with integrity, proving that resilience and honesty are key in both music and life.
