On a new episode of The Bounce Back podcast, host B-Luke sat down with G-Eyez, the Cambridge Port–born rapper whose story spans two cities, two eras of hip-hop, and a lifetime of lessons. From his early days recording in housing projects to landing over 150 placements in film and television, G-Eyez has built a career rooted in resilience, faith, and reinvention.
Raised in Washington’s New Town Court projects in Cambridge, Massachusetts, G-Eyez experienced a pivotal change when his parents split during his elementary school years. He moved with his mother to Houston, Texas, but kept his ties to Cambridge by returning every summer. Those dual influences became a defining part of his identity.
G-Eyez first entered the scene as part of Certified G’s, a collective that included producer Jay Cardamom and artist Richie Stacks. Their grassroots hustle laid the foundation for his breakout album It’s Only the Beginning. Recorded in the projects, the project became a local landmark and circulated heavily before the streaming era.
The buzz extended beyond Boston. With radio play on stations like 88.9 and a strong MySpace presence, G-Eyez built an audience that reached far beyond Massachusetts. Looking back, he acknowledged how early online visibility helped him cross borders before platforms like Spotify or Apple Music even existed.
While his past is tied to the realities of street life, G-Eyez now speaks openly about seeing that world as “a trap.” Losing friends to prison and violence reshaped his perspective.
That perspective extends to his views on Massachusetts hip-hop. Instead of leaning into city rivalries, G-Eyez calls for unity across the state. He stressed the importance of teamwork, long-term planning, and learning from setbacks.
In addition to performing, G-Eyez has built CNB Publishing, through which he’s secured over 150 music placements in film and TV. The move reflects a broader philosophy: creating sustainable opportunities outside of traditional rap lanes.
He’s quick to note that every stage of the industry, from passing out CDs and earning radio spins to building on MySpace and now navigating streaming, has taught him how to adapt without losing authenticity.
This year marks a new chapter with the release of To Know Me Is To Love Me, dropping September 19th. Unlike his earlier, street-heavy projects, G-Eyez described the album as being crafted “for the ladies,” highlighting his versatility as an artist.
