Future has officially been named a Friend of the House by Louis Vuitton, further cementing his growing presence in the luxury fashion space.
On Monday (Dec. 15), the French fashion house announced the distinction, signaling the start of what it described as an “inspiring and innovative journey” with the three-time Grammy winner. Louis Vuitton, whose current Men’s Creative Director is Pharrell Williams, praised the Atlanta rapper’s creative influence and global appeal.
“Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences,” a Louis Vuitton representative said in a statement. “His unique style and creative vision make him an invaluable addition to the Louis Vuitton family.”
Future’s relationship with the brand has been steadily building. At the 2025 Met Gala, he wore a custom Louis Vuitton gray quarter-zip ensemble designed by Pharrell, who later invited him to attend the Men’s Spring/Summer 2026 runway show in Paris. The new title underscores Louis Vuitton’s continued effort to recognize influential figures across music, fashion, and culture, according to the brand. Women’s Wear Daily first reported the news.
The announcement follows another recent appointment by the fashion house, as Golden Globe-nominated actor Chase Infiniti was named a Louis Vuitton House Ambassador just days earlier.Outside of fashion, Future has remained active musically throughout the year. In April, he teamed up with Young Thug on “Money on Money,” which appeared on Thug’s UY SCUTI album. He also recently joined Travis Barker, Fuerza Regida, and others at the second edition of Don’t Fall in Love Fest in San Bernardino, continuing a busy run of high-profile appearances.
