Roxbury has always had a voice—but now, it’s echoing further than ever. A new freestyle series titled “From Roxbury to the World Cypher” is making waves online, as Boston artists come together to honor legacy, community, and lyrical craftsmanship in one breathless exchange of bars.
The cypher, which surfaced recently on social media, features hometown artists hoodbuymilk, najee janey, and Boston rap legend Edo.G trading verses in a no-frills, freestyle session while rocking their Jerseys. Shot and edited by Nicole, the video captures more than just talent—it’s a continuation of a message that’s long been woven into Roxbury’s cultural fabric: legacy moves.
The freestyle challenge is an offshoot of a larger movement fueled by Mathmatik Athletics, a Boston-based premium sportswear brand. The brand, which prides itself on merging high-performance design with purpose-driven storytelling, launched the “From Roxbury to the World” campaign as a tribute to the late Reggie Lewis—a local basketball icon whose influence transcends both court lines and neighborhood borders.
“From Roxbury to the World” isn’t just a slogan—it’s a declaration. A reminder that the community’s roots run deep, but its reach is global. And now, through the cypher, that message is being passed bar for bar by artists who’ve walked the same streets Lewis once did.
While the campaign originally spotlighted athletic excellence, the transition into music culture feels organic. Hip-hop, like sports, has always been a way Roxbury tells its stories—loud, raw, and unfiltered. The freestyle challenge captures this perfectly, offering a platform for artists to reflect the grit and pride that have long defined their neighborhood.
