FILA’s identity, which blends sport, performance, and style, has been deeply shaped by its iconic designer, Pierluigi Rolando. Now, over a century after its founding, FILA continues to keep athletes focused, both on and off the court.
Each product reflects the brand’s philosophy that life is a balance of elegance and athletic performance, helping players achieve this harmony. Since 1911, FILA has been a significant presence in tennis, with its distinctive seven stripes and F-box logo, symbolizing the brand’s Italian roots and expertise in sportswear.
Swedish tennis legend Björn Borg famously wore FILA, adding excitement to tennis fashion, which was traditionally dominated by plain white outfits. By partnering with major tennis tournaments and gaining the support of both fans and professional players, FILA quickly became a leading name in the sport.
As the excitement of the Olympics fades and the focus shifts to the annual tennis finals, FILA introduces a new collection that marks a shift towards style-focused, performance-enhancing essentials. The CASA FILA collection and its Bellissimo campaign celebrate the brand’s rich history while paving the way for a new era of style and sport, particularly in tennis.
Stay tuned as FILA prepares to support the upcoming tennis season, and explore the CASA FILA Collection now available on fila.com.
