It’s been a packed year for Ethereal Visions, the Boston creative collective and record label that’s quickly establishing itself as a hub for artistic innovation and community building. Coming off the heels of a project release in May, the group continues to make noise—not just in music, but across youth engagement and cultural development spaces.
Earlier this week, Ajary, CEO and founder of Ethereal Visions, took to Instagram to offer a rare personal reflection, sharing a carousel of photos from recent performances with his team alongside a caption that read more like a letter to the movement than a typical post.
“i often think i’ll look back on being young as
the time i bit my tongue until i bled effort,” Ajary wrote.
“at 20 years old i own a record label; a signature that represents a movement, and good music!!”
Beyond the music, Ajary revealed his ongoing efforts in building what he described as an “entertainment asset based community development company,” emphasizing the balance between artistic expression and social investment.
The post touches on a range of ideas: the cost of ambition, the pressure of representation, and the importance of showing up—not just on stage, but in protests, neighborhoods, and moments of personal truth.
“show up. the way you know you need to.
show up for the protest. the show. your community. and show up for yourself too.”
The tone is introspective but focused, signaling that Ethereal Visions isn’t interested in industry flash without substance. Ajary’s remarks also hint at fatigue—a quiet acknowledgement of how heavy the load can feel—but they land with purpose.
The message has resonated with supporters and followers alike, especially among young creatives navigating similar intersections of art, advocacy, and identity. As Ethereal Visions continues to carve out space in a saturated music landscape, their strategy appears rooted in long-term vision: one that values storytelling as much as sound, and presence as much as performance.
With more performances and projects likely on the way, Ethereal Visions seems poised to keep showing up—in ways that matter.
